The light at the end of the tunnel. . .
My husband keeps saying that he can see this. I, on the other hand, am having a harder time.
Maybe it's because it is my name and my company and I take EVERYTHING very personally. As it should be, I say. Whenever there has been an issue with the website, the e-mails, etc., it is me who has to take full responsibility for what happened (again, as it should be). Truth be told, in the background, so much of what happens has been completely out of my hands. Here is a little background. . .
When my husband and I finally made the decision to go forward with this idea, we knew we had most of the bases covered. He had the accounting and finance degrees and an MBA. I had the ideas and the marketing and advertising background. What we lacked between the two of us was the web/computer expertise. This was our first and primary concern as we planned out the steps to getting the business started. We had to completely trust in someone else to make the best decisions for us on this front.
If you have been around since the beginning, you know that things did not go as smoothly as planned. From a cart the first month that was not user friendly (considering 75% of you, just like me, have pop-up blockers) to e-mails that never seem to go out to the right people. Challenges?- we have had many.
So, considering the fact that I have lost almost 10 pounds since this started, I have decided it is time to make a serious change.
We have hired a TEAM of web specialists. I keep calling them the "big dogs". These guys have developed and serviced websites for many major web retailers (many of which you would be very familiar with). In the coming months we will be working on the site in phases. You will begin to see some of these changes as early as April, but most likely by May 1st. Most of the first phase will involve behind-the-scenes type things that will make my life easier (and my communication with you more accurate). The second and third phases will be more visible - new site enhancements and a new look, such as a members log-in where you will be able to go and update your personal information securely at anytime. We are also currently working on new shipping solutions and have plans to send out shipping notifications with tracking information for every customer.
Once we get through the initial clean up, we will be able to focus on the evolution of the site to include such things as on-line classes and member galleries - things I'm really excited to launch!
I really wanted to share, that in the midst of all of the frustrations, I have been so humbled by the support and understanding I have received from so many of you!!! I really couldn't begin to thank you for that.
So here's to the future!! Thanks for sticking with us through it all! And speaking of the future, I have some exciting things to share for the coming months! You will see some teasers this week on the April theme and guest designer and upcoming exclusive products that you will only find in your Jenni Bowlin Studio kits! Keep checking back this week!